QX Partners
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Japan market entry · Global B2B companies

Your vanguard into the Japanese market.

QX Partners represents global B2B companies in front of Japanese customers and channel partners. We explore the market, open the first doors and move the first deals — so you can sell in Japan before you set up a Japan entity.

Contact us See what we do
Richard Li, President & Representative Director of QX Partners
Richard Li · President & Representative Director
20 years
inside global tech vendors in Japan
3 languages
English, Japanese, Chinese
SE · Channel · Country Manager
technical, partner and country leadership roles
Services

One person who covers every role you would hire first in Japan.

Entering Japan usually means hiring a salesperson, a channel manager and a sales engineer. QX Partners covers all three on its own — so your customers and partners in Japan work with one person who knows the product, the deal and the market.

01

Sales

  • Agendas aligned with Japanese business practice
  • Research on the counterpart company and attendees
  • Meeting materials prepared in advance
  • Interpreting and facilitation in the room
  • Follow-up and clear next steps after every meeting
02

Channel Manager

  • Day-to-day contact for channel partners
  • Communication with end customers in Japanese
  • Regular updates to your headquarters team
03

Sales Engineer (SE)

  • Product demos delivered on your behalf
  • Technical training for partner and customer engineers
  • Japanese presentation decks
  • Japanese demo videos
How we work

From first call to follow-up.

  1. 1

    Intro call

    We learn your product, your goals in Japan and who you’re meeting.

  2. 2

    Japan briefing

    We map the counterpart, the meeting format and what Japanese buyers will expect.

  3. 3

    In the room

    We run or support the meetings, demos and training — in Japanese.

  4. 4

    Follow-up

    We close the loop with the customer or partner and report back with next steps.

Ways to work together

Spot
Per meeting
Project
Per deliverable, e.g. a Japanese deck
Retainer
Ongoing monthly support

Pricing is shared after the intro call.

About

Meet our President

Richard Li
President & Representative Director
  • Sales Engineer
  • Account Manager
  • Channel Manager
  • Country Manager

Richard has spent 20 years in Japan’s enterprise technology market with global vendors — and has worked from almost every seat. He started as an engineer at Cisco, moved into sales engineering, account management and technical sales leadership at MobileIron and Carbon Black, built channel businesses at MobileIron, Ivanti and Armis, and led Forescout in Japan as Country Manager. Few people in the industry have held all of these roles. That is why he can run the technical demo, build the channel partner relationship and lead the customer conversation himself.

Along the way he has shared his expertise in Japanese and English through technical blogs and YouTube.

Career

  1. 2024 – 2026
    Forescout Technologies
    Channel Account Manager → Country Manager, Japan → Director, Channel Sales
    • Developed and executed the go-to-market strategy for Forescout in Japan.
    • Strengthened existing partner relationships and recruited new distributors and resellers.
    • Bridged Japanese customers and the global product and engineering teams, bringing local requirements into the product roadmap.
    • Led and mentored the Japan sales team; earlier, served as the channel SE in Japan — presentations, demos and hands-on partner training.
  2. 2021 – 2024
    Armis
    Senior Channel Sales Manager / Evangelist
    • Recruited and onboarded three key channel partners — IIM, DIS and Hitachi Solutions — expanding reach in Japan’s security market.
    • Supported partners’ marketing and sales initiatives; presented and demoed at events and trained partners and customers.
    • FY23 Q4 Sales MVP.
  3. 2019 – 2021
    MobileIron / Ivanti
    Senior Channel Sales Manager / Evangelist
    • Managed channel partners for MobileIron and, after the acquisition, for Ivanti; signed new partner agreements.
    • Expanded the reseller network into new industries; ran monthly partner webinars and SE training.
    • Spoke at events as the company’s evangelist. 2020 Excellence Award (Ivanti).
  4. 2017 – 2019
    Carbon Black
    Technical Director / Evangelist
    • Supported technical sales of endpoint security (EDR) solutions in Japan.
    • Wrote technical blogs, produced demo videos and spoke at industry events.
    • APJ SE Dragon Master Award (Q3 2017).
  5. 2013 – 2017
    MobileIron
    Systems Engineer → Senior Account Executive → Senior Technical Sales Manager
    • As SE, supported large MDM/EMM deployments at major Japanese manufacturers.
    • As Account Executive, won major direct deals with leading financial services and automotive companies.
    • Led technical sales and evangelism, including writing and public speaking.
    • Sales Champion / Achievers Club four years running (2013–2016); APJ Sales Rookie of the Year and Sales MVP (2014); APJ All-Star (H1 2015).
  6. 2006 – 2013
    Cisco
    Associate Systems Engineer → Systems Engineer → Senior Systems Engineer → Consulting Systems Engineer
    • Specialized in wireless networking: sales support, partner training and regional escalations.
    • Led feature negotiations with Cisco’s Wireless Networking Business Unit.
    • Technical evangelism through blogs and demo videos. Advanced Technology SE of the Quarter (FY11 Q1).

Technology areas

  • Networking & wireless
  • Mobile device management
  • Endpoint security (EDR)
  • Device & IoT security

Credentials & languages

  • CCIE · CCNP · CCVP · CCNA · CWNP
  • MBA, Bond University (BBT Global Leadership MBA)
  • M.S. in Electrical and Electronic Engineering, Tokyo Institute of Technology
  • Bachelor’s degree in Telecommunication Engineering, Donghua University
  • Japanese · English · Chinese (native) — 24 years in Japan

Why “QX”

Q — Quality

Every meeting prepared in detail — the research, the materials, the follow-up. Japanese buyers notice the difference.

X — Explore

Japan is a new market for our clients. We help you explore it with confidence, one meeting at a time.

And “Partners” — because we work as part of your team, not as an outside vendor.

Planning your first steps in Japan?

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